White Label & Private Brand

Your brand on the shelf. We handle the rest.

From the first conversation to finished, labelled products in your hands — formulation, label design, packaging, small-batch production and storage, all under one roof in Vancouver.

  • Low starting minimums
  • No-interest payment plans
  • Free label storage
Ironwood men's concept collection — amber bottles with dark green private labels on a stone surface

Two ways to launch

White label or private label?

White label

Choose from our 200+ proven, ready-to-brand formulations and bring them to market under your own name. The fastest and simplest way to launch.

Best for: spas, salons and new brands that want to start selling quickly.

Private label & custom

A product line that's truly yours — a formula tailored by our aromatherapists, or your own recipe, with packaging and labels designed around your brand.

Best for: established brands and anyone with a signature product in mind.

Formulations

Start from 200+ ready-to-brand formulations.

Explore all formulations →
Golden serum with gold leaf dropper — private label serums

Serums

Golden body and face oil pooled on stone

Body & Face Oils

Amber dropper bottle with golden carrier oil

Essential & Carrier Oils

Whipped white body butter in a jar

Butters & Creams

Pink Himalayan bath salt crystals

Bath Salts & Soaks

Gold-capped natural perfume roller bottles with rose and jasmine

Natural Perfumes

Frosted mist spray bottle for shower mists

Shower Mists & Sprays

Amber roll-on bottle with stainless-steel rollerball

Roll-Ons & Aromatherapy Blends

Natural body scrub spilling from a jar

Scrubs

Rose quartz gua sha and face roller with engraving

Gua Sha & Face Roller Engraving

How it works

Four steps to your own product line.

We handle everything in between.

Step 01

Tell us your idea

Share your vision, choose from 200+ ready-to-brand formulations or a custom blend, and pick your packaging. We send a clear quote, with no-interest payment plans available.

Behind the scenes, we

recommend formulas · source packaging · prepare your quote

Step 02

We design your labels

Using your logo, or one we create for you, our design team prepares 3 label designs for your product line to choose from, complete with product names, ingredients and directions.

Behind the scenes, we

write ingredients & directions · follow your brand guidelines · create 3 label options

Step 03

You approve

See exactly how every label and package will look. Nothing goes to print until you say yes.

Behind the scenes, we

manage printing · store your labels free in our warehouse

Step 04

Receive & reorder

Made fresh in small batches, labelled and shipped to you, or for product kits, straight to your clients. Reordering is quick: your labels are already here.

Behind the scenes, we

blend fresh · fill & label · pack & ship

Option A · Done for you

We create it all

Perfect if you're starting fresh — even without a logo.

We do

  • Use your logo — or design one for you
  • Create your labels with text, ingredients, directions and every detail
  • Create 3 label design options for your product line

You do

  • Choose your favourite of the 3 designs
  • Proof your labels and packaging before print

Option B · Your guidelines

Built to your brand

Ideal if you already have a brand look and a clear vision.

We do

  • Create labels that follow your guidelines and inspiration
  • Prepare proofs of every label and package

You send

  • Your logo, brand book and brand guidelines
  • Labels that inspire you, and your own text

From our studio

Imagine your brand here.

Concept collections created by our in-house design team to show the range of looks we can create. Your line will be designed just for you.

Request the product catalogue →
Mossbank Botanica bath soak pouch, body scrub jar and body oil dropper on a stone slab with dried botanicals

Concept · For retail brands

Botanical & earthy

HALVÉ cleanser, serum and cream in white minimalist packaging on a pale stone slab

Concept · For clinics

Clean & clinical

Saltwood matte black shampoo, conditioner and body wash bottles on a stone bathroom shelf with a rolled towel and eucalyptus

Concept · For hotels & spas

Spa luxe

little sunday golden hour balm jars and roll-on on linen in warm golden-hour light

Concept · For gifting brands

Soft & romantic

All products shown are concept designs by our studio. Out of respect for our clients, we never share their white-label products.

Timeline

How long does it take?

Your first order

2–3 weeks

Choose & quote

Design

Proof & print

Made & shipped

Approximately, from your first conversation to finished products — including label design, approval and printing.

Repeat orders

1–3 business days

Your labels and materials are already stored with us, so we simply blend, fill and ship.

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Crafted in Canada since

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Private brands launched

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Businesses served

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Ready-to-brand formulations

When I contacted Ashbury's, I had a product idea — but no logo or finished brand. Their in-house design team created the look, developed my labels and guided me through every step. They made launching my own product line far easier than I ever expected.

Laura · Private brand client

FAQ

Good to know.